Post by account_disabled on Dec 31, 2023 2:32:29 GMT -5
Amonthly reporting meeting with marketing management. This month was a busy one with numerous projects. On the agenda check on traffic evolution SEO and SEA activities preredesign website recommendations results of AB tests on new CTAs and presentation of a new project to optimise checkout forms. Jeanne is confident. She is wellprepared for this meeting and masters Data Storytelling techniques. Lets see them in action She contextualises the data In her presentation Jeanne takes great care to never present a number by itself. She provides the scope and period of measurement and all the contextual information needed to explain and understand trends and numbers.
Jeanne reminds her audience for example that the dip in traffic last month can be directly linked to a hourlong site crash due to a server problem with the web host. One of the first rules of Data Storytelling is to always put the numbers in perspective with the particular context whether its a site redesign a marketing campaign technical issues or other. storytelling She Phone Number List to her audience With management present Jeanne makes it a point to avoid using any overly technical terms or complex web analyst jargon. She hinges her speech on the information that will be most critical for the marketing director. For example when looking at SEA Jeanne presents overall ROI figures rather than detailing which keywords converted or not on various search engines.
Knowing your audience helps you adapt your story to their technical level and evaluate the complexity of information youll present. This way you can avoid misunderstandings and deliver the data that is truly relevant to your audience. She communicates no more than or key figures To capture her listeners attention Jeanne goes straight to the point. She knows its useless to pore over entire tables of data and she avoids data puking. When communicating the AB test results she also prefers to give a rough summary e.g. this version generates times more traffic instead.
Jeanne reminds her audience for example that the dip in traffic last month can be directly linked to a hourlong site crash due to a server problem with the web host. One of the first rules of Data Storytelling is to always put the numbers in perspective with the particular context whether its a site redesign a marketing campaign technical issues or other. storytelling She Phone Number List to her audience With management present Jeanne makes it a point to avoid using any overly technical terms or complex web analyst jargon. She hinges her speech on the information that will be most critical for the marketing director. For example when looking at SEA Jeanne presents overall ROI figures rather than detailing which keywords converted or not on various search engines.
Knowing your audience helps you adapt your story to their technical level and evaluate the complexity of information youll present. This way you can avoid misunderstandings and deliver the data that is truly relevant to your audience. She communicates no more than or key figures To capture her listeners attention Jeanne goes straight to the point. She knows its useless to pore over entire tables of data and she avoids data puking. When communicating the AB test results she also prefers to give a rough summary e.g. this version generates times more traffic instead.